It's official: I am excited! It has been ten years since my first book, Focus on Financial Management was published by Imperial College Press, so a new book is long overdue. On November 3rd my latest attempt at a very student-friendly book, Economics for Business, will be published by Kogan Page. I am led to believe that my University will be hosting a "book launch" at some stage.
Writing a textbook for students is a venture fraught with immense difficulty. The writing itself can be tedious and lonely, in some cases made all the more frustrating by reviewers' and editors' comments with which you disagree. In my case, the editors at Kogan Page have been little short of incredibly supportive and encouraging, making this a very enjoyable journey. However, probably the biggest difficulty is that the students for whom I wrote this book (and my previous book) are not necessarily going to discover it and buy it. A student tends to buy a book because it has been recommended (or, more often, required) by their University instructor for a particular course. Thus, while I have made every effort to make my book immensely readable, engaging and student-friendly, it will also need to attract the interest of lecturers if it is to sell.
Far too many books with the same of similar title appear to be texts on Economics with a nod to Business. There are often business examples, but more usually as bolt-ons rather than integrated into the underlying theory. I hope this is a pitfall I have been able to avoid. I hope you will agree.
While I have enjoyed the process of writing this book over the past two years I am also pleased to see the process finally come to a fruitful end. I hope that you will purchase a copy of it: at £29.99 it is very much cheaper than many University-level texts, written especially for students. It has been reviewed by some of my own students to ensure that it achieves what I set out to achieve. I hope you will agree. When the "launch" is announced I hope you will be able to attend. I will be happy to sign your copy should you desire!
You can pre-order a copy of Economics for Business directly from Kogan Page (www.koganpage.com/product/economics-for-business-9780749470197) or Amazon (www.amazon.co.uk/Economics-Business-Decision-Complex-Macroeconomy/dp/0749470194/ref=sr_1_1?ie=UTF8&qid=1445522045&sr=8-1&keywords=ivan+k.+cohen). It is also available at Book Depository (www.bookdepository.com/Economics-for-Business-Ivan-Cohen/9780749470197) and Bokus.com (www.bokus.com/bok/9780749470197/economics-for-business/) as well as Barnes & Noble (www.barnesandnoble.com/w/economics-for-business-ivan-k-cohen/1122049878?ean=9780749470197).
